The Azzaro brand was created in the image of its founder, Loris Azzaro. A Tunisian-born Sicilian who embodied the essence of Mediterranean luxury—tanned, sensual, hedonistic—the designer quickly established a reputation in the late 1960s.

The brand expanded its offering to include fragrances, introducing Azzaro for Unisex in 1975, to be followed soon by the modern classic Azzaro pour Homme in 1978.